All businesses have specific characteristics about their products that make them successful. Identifying and monitoring these product-characteristics is one of the most extraordinary components of VendorPal™. We have created a tool that will allow you to use what you already know about your products to analyze your products on a whole new level.
Characteristics that help define your product and set it apart from other consumer choices are what we call “product key characteristics” (PKC). VendorPal™ staff will help guide you in identifying these characteristics and assist you in using the analytical tools that run complex analyses based on your retailers' needs. Unlike many other programs that have pre-defined parameters and limit the number of variables, VendorPal™ allows you to customize your analytical tools to get the most information about your products and their efficiencies, as possible. These characteristics can be tangible or intangible. The only requirement is that they are identifiable to you and your team. The program also allows you to add characteristics at anytime. Thus, as new characteristics emerge, the program can grow to accommodate those needs.
Knowing which product characteristics drive your sales can generate many advantages. Incorporating these characteristics into new products will enhance their probability of success. Using VendorPal™, your team will truly develop a profound understanding of your products and consequently alter how you do business. By assisting in the allocation of product development resources and helping make more informed product selection decisions, VendorPal™ can help your entire business become more efficient.
Product Key Characteristics - Getting Started
The process of defining your product's key characteristics (PKC) starts by taking a detailed look at your product and determining those characteristics that affect its performance. Once the product key characteristics (PKC) have been defined and entered into VendorPal™ , you will be able to view and analyze products performance for a specific retailer by any PKC or any combination of PKCs your may desire.
Listed below are several major PKC categories, as well as many sub-categories. Not all PKC categories will apply to all products and others may include so few items that they do not require such in-dept analysis. These decisions are yours to make as you personalize VendorPal™ to meet your company's needs. Please do not limit yourself to the categories and sub-categories listed below. They are only meant to be a guide to getting started. There are countless options and the system is built to accommodate as many as you feel necessary. Please feel free to contact a VendorPal™ customer representative if you need assistance.Contact Us
Examples of PKC Categories
• Brand
• Designer
• Manufacturer
• Aesthetic Values – those characteristics that add to the aesthetic value of your product with the consumer
Color
Material
Accents
Pattern / Design
Scent
Flavor
Dimensions
• Functional Values - those characteristics that add or change your product's function and as a result affect the value to the consumer
Size
Technology
Closures
Clasps
Zippers
Buttons
Lids
Latch
Magnetic
Care Requirement
Assembly Requirement
Set Size (Number of Units)
Functional Characteristics
Water Proof
Hypoallergenic
Stain Resistant
Long Lasting Battery
Image Resolution
Included Software
Mega Pixels
• Retail Price Categories – price categories that you choose to monitor as they affect performance
• Non-Product Value-Added Components
Packaging
Aesthetic
Functional
Warranty
Limited Edition
Literature